Dennison Watches

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the direction of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world timepieces that are not only functional instruments for measuring time but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

A.L.D. Collection - Accents of Time

This exclusive collection explores how time can be expressed through texture and color. The "Kandinsky Accents" concept works with pure form, into which color enters as a conscious and precisely dosed accent.

Black onyx dials act as calm, focused surfaces, disturbed only by auxiliary sub-dials. Color here plays a functional role, while the shape and arrangement of elements create a visual rhythm. Red, pink, and turquoise details, inspired by modernist abstraction, are used sparingly and serve to balance the legibility and depth of the dial.

The design also includes a custom bark-mesh stainless steel bracelet, which, with its haptic character and texture, refers to the aesthetics of the 1970s while firmly anchoring the overall design of the ALD models.

This edition with two independent time indicators is exclusively available from authorized partners.

Technical details:

Case: 37 x 35.6 mm, case height 6.1 mm. Stainless steel.
Dial: Onyx Stone w/ Lacquer
Glass: sapphire
Water resistance: 30 m
Movement: Swiss Ronda Quartz 1032 (2x)
Strap: 20 mm wide steel bracelet

Dennison Watches - history and present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier to renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in the introduction of standardized components, which enabled efficient watch production and repair, thereby contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to the investment of Toby Sutton, a vintage watch specialist and owner of the Watches of Knightsbridge auction house. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of paying homage to the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit - master of modern design

The design of the A.L.D. collection is by the renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a family with a watchmaking tradition, brings his passion for design and innovation to the A.L.D. collection, thus combining historical elements with modern trends.

Dennison

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