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Watches you won't find anywhere else

Prague Showroom

A unique showroom and a curated selection of micro-brands, independent brands, and watches with a story.

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The only e-shop with a curated selection of microbrands and independent brands in Central Europe.

Our Prague showroom is more than just a shop. It is a space to encounter watchmaking that most people have never seen. Each piece here has its own story, and we love to tell it. Schedule a visit in advance, or just stop by.

Infinity Watches is not just another watch store. We are a place where watchmaking breathes anew, without big names, without marketing budgets, with only what truly matters: craftsmanship, story, and the courage to create differently.

Our collection consists exclusively of microbrands, independent brands, and watches from independent watchmakers – creators who have chosen freedom over compromise. Every brand that makes it into our offering has passed through our curatorial filter: we don't ask how big it is, we ask if we ourselves enjoy wearing it.

This concept is unique in the Czech Republic and throughout Central Europe. We are the only specialized e-shop, moreover with a brick-and-mortar store, dedicated exclusively to this segment, and that is no coincidence. It is a choice.

What Constitutes Our Collection

Microbrands — small brands with big ambitions, design without market dictates

Independent Brands — family workshops and visionaries who forge their own path

Independent Watchmakers — unique, one-of-a-kind pieces — watches as works of art

Two-day watch festival in Prague
Festival invitation

Two-day watch festival in Prague

28 - 29 November 2026

We are already preparing the fourth annual Micro Prague festival for you. The festival will take place in the historic center of Prague on November 28 and 29, 2026. Further details will be announced periodically over the coming months.

Google Reviews

What our customers say

5.0 ★★★★★ 39 Google reviews

Experiences shared by customers who visited INFINITY Watches.

Petr Dusek Google Reviews
★★★★★

Completely satisfied with my watch purchase. Excellent personal service, professional yet friendly approach, great willingness to help and deep knowledge from both gentlemen. It is clear they put their heart into their work.

Tomáš Majer Google Reviews
★★★★★

The best shop. You simply have to go and experience it. Great setting, atmosphere and beautiful watches. Both gentlemen were very welcoming. I have never experienced such an atmosphere in any other store.

Luděk Perl Google Reviews
★★★★★

A beautiful oasis for watch enthusiasts! I felt like a child in a sweet shop. Perfect service, willingness to help, highly recommended. The gentlemen are true watch enthusiasts.

Lukáš Kamenický Google Reviews
★★★★★

A welcoming watch paradise focused on interesting independent brands. If you love watches and find yourself in Prague, this is a place you simply have to visit!

Martin Karafiat Google Reviews
★★★★★

Reliable service, exceptional communication and, above all, fast processing. Highly recommended.

Tomáš Fenik Google Reviews
★★★★★

Completely satisfied with my Brew watch and the service. We will be back for another watch. Thank you.

Tom K. Google Reviews
★★★★★

A beautiful corner of the watch world in Prague. A remarkable selection of microbrands and attractive watches at accessible prices. They put their heart into what they do.

Libor Slavík Google Reviews
★★★★★

A genuinely extensive selection of interesting microbrands, even by European standards. My personal experience was more than excellent.

Max Millian Google Reviews
★★★★★

Infinity Watches is undoubtedly the best microbrand watch boutique I have ever visited. It is not just a shop; it is a meeting place for true watch enthusiasts.

Ryan LeClair Google Reviews
★★★★★

An excellent selection of watches from independent and small brands around the world. Friendly and knowledgeable owners, and a shop every watch enthusiast should visit while in Prague.

MrLucasGhost Google Reviews
★★★★★

A great experience. I recommend this shop to every watch enthusiast; the team is excellent and a pleasure to talk to.

David Hunter Google Reviews
★★★★★

This was probably the best watch-buying experience I have ever had. Their passion for the watches they sell and for the microbrand community is obvious.