Dennison Watch – Mini Lagoon Jadeite In Steel

Dennison Watches

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the guidance of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world timepieces that are not only functional instruments for measuring time but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

A.L.D. Mini Collection

Reduction is not a compromise. The ALD Mini brings the same design language of the ALD collection into a format that approaches the wrist differently – both physically and conceptually. The compact proportions give material, light, and surface an emphasis that in the full format is only perceived at second glance. Here, they are primary.

The dial is cut from natural Lagoon jadeite, characterized by its cool green-blue color with subtle transitions and textures formed deep within the earth's crust. No two dials are exactly alike. Throughout the day, the tones change with the angle of light and the movement of the wrist – the stone's surface is alive in a way that no lacquered or printed dial can achieve.

The crown features a natural diamond weighing 0.044 carats, with a color grade of FG and clarity of VS2 – a detail that is entirely exceptional for watches of this format, underscoring its character as both a piece of jewelry and a tool.

The stainless steel case measures 24.2 × 22 mm with a thickness of just 6 mm. It features a sapphire crystal, a Swiss Ronda Cal. 1032 quartz movement, and 30m water resistance. The watch is available on a Bark Mesh stainless steel bracelet or a beige leather strap in Single or Double wrap versions.

The ALD collection was designed by Emmanuel Gueit, whose portfolio includes collaborations with Audemars Piguet, Rolex, and Piaget. The ALD Mini is the most intimate expression of this legacy.

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Dennison Watches - History and Present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier to renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in introducing standardized components, which enabled efficient watch production and repair, thereby contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to an investment by Toby Sutton, a vintage watch specialist and owner of Watches of Knightsbridge auction house. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of honoring the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit - Master of Modern Design

The A.L.D. collection was designed by the renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a watchmaking family, brings his passion for design and innovation to the A.L.D. collection, combining historical elements with modern trends.