Dennison Watch – White MOP “Ghost” In Gold

Dennison Watches

The White MOP Ghost model captivates with its exceptional dial made from Australian mother-of-pearl, crafted using precise marquetry technique. Hand-inlaid rectangular filaments create an iridescent surface that subtly transforms and shimmers with every movement.

The white logo print, blending with the mother-of-pearl, creates a subtle "ghost" effect, from which the model derives its name. The dial is set in an elegantly restored Dennison cushion case from the ALD collection, inspired by the refined design of the 1960s. The 37 × 33.5 mm steel case, with a thickness of just 6 mm, is complemented by a brown leather strap with an embossed pattern and a custom-made pin buckle.

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the direction of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world timepieces that are not only functional instruments for measuring time but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

A.L.D. Collection - a return to retro elegance

The A.L.D. collection features square "television" shaped cases measuring 37 mm, which are water-resistant to 30 meters. They are available in stainless steel or with a PVD gold finish. Emphasis is placed on minimalist design with natural stone dials of lapis lazuli, malachite, tiger's eye, and aventurine. The watches are powered by Swiss Ronda quartz movements.

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Dennison Watches - history and present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier to renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in introducing standardized components, which enabled efficient watch production and repairs, thereby contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to the investment of Toby Sutton, a vintage watch specialist and owner of the Watches of Knightsbridge auction house. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of paying homage to the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit - master of modern design

The design of the A.L.D. collection is by renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a watchmaking family, brings his passion for design and innovation to the A.L.D. collection, combining historical elements with modern trends.