Dennison Watch – Marble In Steel

Dennison Watches

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the direction of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world watches that are not only functional time-measuring instruments but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

A.L.D. Collection – A Return to Retro Elegance

The A.L.D. collection features 37mm square "television-shaped" cases that are water-resistant to 30 meters. They are available in stainless steel or with PVD gold finish. Emphasis is placed on minimalist design with natural stone dials made of lapis lazuli, malachite, tiger's eye, and aventurine. The watches are powered by Swiss Ronda quartz movements.

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Dennison Watches – History and Present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier to renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in the introduction of standardized components, which enabled efficient production and repair of watches, thereby contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to the investment of Toby Sutton, a vintage watch specialist and owner of the auction house Watches of Knightsbridge. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of paying homage to the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit – Master of Modern Design

The design of the A.L.D. collection is by the renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a family with a watchmaking tradition, brings his passion for design and innovation to the A.L.D. collection, combining historical elements with modern trends.