Dennison Watch – Sunray Black Silver Steel

Dennison Watches

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the guidance of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world watches that are not only functional time-measuring instruments but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

A.L.D. Collection - a return to retro elegance

The A.L.D. collection features square "television-shaped" cases measuring 37 mm, which are water-resistant to 30 meters. They are available in stainless steel or with a PVD gold finish. The Sunray Black model opts for the classic sixties look instead of natural stone: a black dial with a sunray finish, whose subtle radial brushing changes character depending on the angle of light. Without indices, numerals, or a logo, the dial appears completely serene, allowing the silhouette of the case to stand out. The watches are powered by a Swiss Ronda quartz movement.

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Dennison Watches - History and Present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier to renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in introducing standardized components, which enabled efficient watch production and repairs, thereby contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to an investment by Toby Sutton, a vintage watch specialist and owner of the Watches of Knightsbridge auction house. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of paying homage to the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit - Master of Modern Design

The A.L.D. collection was designed by renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a watchmaking family, brings his passion for design and innovation to the A.L.D. collection, thus combining historical elements with modern trends.