Dennison Watch – Natural Wood in Gold

Dennison Watches

Dennison Watches is a brand with a rich history. The A.L.D. collection, under the direction of Emmanuel Gueit (designer of the legendary Rolex Cellini and Audemars Piguet Royal Oak Offshore watches), brings to the world timepieces that are not only functional instruments for measuring time but also aesthetic pieces that celebrate the beauty of natural materials and innovative design.

The A.L.D. Collection – A Return to Retro Elegance

The A.L.D. collection features square "television-shaped" cases with a diameter of 37 mm, which are water-resistant up to 30 meters. They are available in stainless steel or with a gold PVD finish. Emphasis is placed on minimalist design with dials made from natural stones such as lapis lazuli, malachite, tiger's eye, and aventurine. The watches are powered by Swiss Ronda quartz movements.

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Dennison Watches - History and Present

The history of the Dennison brand began in 1874 when Aaron Lufkin Dennison founded the Dennison Watch Case Company in Massachusetts. The company specialized in manufacturing watch cases and became a significant supplier for renowned brands such as Rolex, Longines, IWC, and Tudor. Dennison's innovation lay in introducing standardized components, which allowed for efficient production and repair of watches, thus contributing to the development of the American watchmaking industry.

After a period of stagnation, the Dennison brand was revived in 2024 thanks to the investment of Toby Sutton, a vintage watch specialist and owner of the auction house Watches of Knightsbridge. The new collection, named A.L.D. (Aaron Lufkin Dennison), was introduced with the aim of paying homage to the brand's founder and bringing modern watches with a retro touch to the world.

Designer Emmanuel Gueit - Master of Modern Design

Behind the design of the A.L.D. collection is the renowned Swiss designer Emmanuel Gueit, known for his work for brands such as Audemars Piguet (Royal Oak Offshore), Piaget (Polo), and Rolex (Cellini). Gueit, born into a family with a watchmaking tradition, brings his passion for design and innovation to the A.L.D. collection, thus combining historical elements with modern trends.