Watch care

Watch Care

Watch Care and Maintenance

Proper watch care significantly extends their lifespan, accuracy, and overall condition. We have prepared a clear information brief for customers explaining water resistance, winding, date setting, service intervals, and the most common usage errors.

Important Watch water resistance is not a permanent feature. Seals age due to UV radiation, chemicals, temperature changes, and mechanical stress. We recommend regular water resistance checks by a certified service technician.
Information Brief

Luxury watches require proper handling.

Just a few bad habits, such as setting the date in the forbidden zone, manipulating the crown underwater, or neglecting service, can lead to costly damage.

2–3 years Recommended water resistance check
9 PM–3 AM Forbidden zone for date setting
3–6 years Typical mechanical watch service
+5 to +35 °C Standard operating temperature
Water resistance is not forever

Seals age, so it's advisable to regularly check water resistance.

Date has its rules

Do not set the date between 9 PM and 3 AM, when the date change mechanism is active.

Service saves costs

Regular service helps prevent wear, loss of accuracy, and expensive repairs.

Basic Rule

A watch is a precise instrument, not a common, maintenance-free accessory.

The mechanical movement, seals, crown, crystal, bezel, bracelet, and leather strap all react to water, impacts, chemicals, magnetic fields, and temperature. Proper use is therefore crucial not only for appearance, but also for maintaining functionality and warranty.

01 Water Resistance

What individual water resistance values mean

Watch water resistance is indicated in ATM or meters. These values refer to static laboratory pressure, not the actual diving depth under normal conditions.

Designation Real-world Use
3 ATM / 30 m Resistance to splashing water. Definitely remove before washing.
5 ATM / 50 m Brief contact with water, such as hand washing.
10 ATM / 100 m Swimming, snorkeling, and water sports. Still not for scuba diving.
20 ATM / 200 m Recreational diving and freediving.
200+ m / ISO 6425 Professional certified diving watches.
⚠️ Important

Water resistance decreases over time. Seals age due to UV radiation, chemicals, and mechanical stress. We recommend checking water resistance every 2–3 years by a certified service technician.

Do not manipulate the crown underwater

When submerged or in water, never manipulate the crown or pushers. Immediate water penetration is a risk.

Crown must be tightened

A screw-down crown must always be fully tightened before contact with water.

Rinse after sea exposure

After contact with saltwater or chlorine, rinse the watch with fresh water and dry with a soft cloth.

Avoid hot water

Saunas, hot showers, and hot tubs accelerate seal degradation and can reduce water resistance.

Beware of thermal shock

Jumping into cold water with a watch heated by the sun can damage the case's water tightness.

Address internal moisture immediately

If water or condensed moisture appears inside, have the watch checked immediately.

02 Winding

How to properly wind a watch

Each movement type requires a different approach. Proper winding protects the crown, stem, and the mechanism itself.

Mechanical watches with manual winding

  • Wind daily at approximately the same time, ideally in the morning before wearing.
  • Wind gently until you feel slight resistance.
  • Never overwind forcefully.
  • The average number of turns is 20–40, depending on the caliber.
  • Do not wind the watch on your wrist, as this can strain the crown and stem.

Automatic watches

  • With regular wear of 8+ hours a day, they wind themselves with wrist movement.
  • For longer periods of non-wear, a watch winder with the correct rotation direction can be used.
  • If stopped, wind them manually for approximately 20–30 turns.
  • Excessive winding can wear out the slipping clutch.

Quartz, solar, and kinetic watches

  • Quartz watches do not require winding.
  • The battery needs to be changed approximately every 2–4 years depending on the movement type.
  • Address a dead battery as soon as possible to prevent leakage into the movement.
  • Solar watches should be regularly exposed to light, ideally daylight.
03 Date Setting

The forbidden zone is critical

🚨 Never set the date between 9 PM and 3 AM. Within this time frame, the date change mechanism is active, and manual intervention can cause permanent damage to the date wheel.

Correct Procedure
  1. First, set the time to 6 AM, which avoids the forbidden zone.
  2. Then set the date.
  3. Finally, set the correct time.

For watches with moon phase, day of the week, or annual calendar, always follow the manufacturer's instructions. Complications may have their own specific setting sequence.

04 Temperatures

Temperatures and operating conditions

The standard operating temperature range for watches is approximately +5 °C to +35 °C.

Extreme temperatures

Temperatures above +50 °C or below −10 °C can cause the watch to run slow or shorten battery life.

Sudden changes

Do not expose watches to sudden temperature changes, for example, from direct sun exposure directly into cold water.

Storage

Avoid saunas, clothes dryers, and direct sunlight when storing.

05 General Care

Cleaning, chemicals, magnetism, and physical stress

Regular maintenance helps preserve the watch's appearance, case functionality, movement accuracy, and strap lifespan.

Cleaning

After each wear, wipe the watch with a soft, dry microfiber cloth. Water-resistant watches rated 10 ATM and above can be cleaned with lukewarm water and a soft brush.

Leather strap

Never soak a leather strap. Water damages leather, deforms it, and accelerates its wear.

Perfumes and cosmetics

Put on your watch only after applying perfume, creams, and sunscreens. Chemicals can damage seals, dial lacquer, and the strap.

Magnetic field

Do not expose watches to strong magnetic fields, such as speakers, electric motors, magnetic buckles, or MRI machines.

Storage

Store watches in a dry place, away from direct sunlight and heat sources. For long-term storage, use the original box or a quality case.

Impacts and physical stress

Avoid strong impacts, drops, contact sports, shooting, chopping wood, or intense vibrations from bicycle or motorcycle handlebars.

06 What Never to Do

The most common mistakes that can damage your watch

We recommend adhering to the following principles for all types of watches, regardless of brand, price, or declared durability.

❌ Do not open the watch yourself.
❌ Do not submerge the watch in water if you do not know its current water resistance.
❌ Do not set the date between 9 PM and 3 AM.
❌ Do not manipulate the crown or pushers underwater.
❌ Do not use the watch in hot water, saunas, or hot tubs.
❌ Do not expose the watch to sudden temperature changes.
❌ Do not leave a watch with a dead battery.
❌ Do not use ultrasonic cleaners on the entire watch.
❌ Do not expose the watch to strong magnetic fields.
❌ Do not postpone service; neglected movement lubrication leads to costly repairs.
07 Service

Recommended service intervals

Service includes disassembly, cleaning, lubrication, seal replacement, rate regulation, and water resistance testing.

Watch type Recommended service interval
Mechanical watches with manual winding Every 3–5 years
Automatic watches Every 4–6 years
Quartz watches Battery replacement every 2–5 years and water resistance check
Sports / diving watches Water resistance check every year
All types, water resistance Every 1–2 years
Need advice?

Not sure about water resistance, battery, or service?

If you are unsure about the condition of your watch, do not force adjustments or attempt to open it yourself. Contact us and we will advise you on the next steps.