Timeless HMS – 001 Azur

The first model from Timeless, the HMS-001, stands out with subtle rose gold-plated details and a curved sapphire crystal, which lends the watch universal elegance. The center of the dial is adorned with a Guilloché finish featuring the Timeless emblem in the form of an ornamental hour wheel. The hands are made of sandblasted rose gold, while the seconds hand is polished steel, creating an interesting contrast.

A unique feature is also the rose gold-plated stainless steel rings, positioned where the lugs connect to the case. Each lug is individually screwed into the case from the inside, a detail typical of more expensive watches, which underscores the careful craftsmanship of the HMS-001 model.

Timeless watches, designed by graphic designer Maël Oberkampf in the Swiss town of Vevey, represent a fusion of traditional Swiss watchmaking and modern, industrial design. Oberkampf, who also has experience in car and yacht design (including collaboration with Richard Mille), decided to change the watch market with his vision. Inspired by the question of why original designs are often too expensive and cheaper watches are boring and uninspired, he created the Timeless Swiss Watch brand, which combines quality craftsmanship with captivating design at an affordable price.

Timeless watches excel in timeless elegance and sophisticated details. Don't expect extravagance, but a harmony between tradition and contemporary design. The guilloché center of the dial, the beveled perimeter with a distinctive Arabic numeral font, and the date display at 6 o'clock add to the watches' originality. The 41.5 mm case, made of steel and rose gold, houses a Swiss movement that ensures precision and reliability. Timeless is a brand that offers high quality and style for under 50,000 Czech crowns, thus bringing accessible luxury to everyone.

By the way, did you know that the town of Vevey, where the Timeless brand is based, is where Nestlé was founded, and Fyodor Mikhailovich Dostoevsky wrote his famous novel The Idiot there?