Louis Erard 2340 Mint, Ref. 35123TA11.BMT1

The Louis Erard 2340 model represents a completely new chapter in the brand's development - the first watch with an integrated bracelet, combining sporty elegance with precise Swiss mechanics. The name 2340 refers to the postal code of Le Noirmont, Louis Erard's home, and symbolizes the new direction the brand is taking: connecting innovative design, quality materials and attention to detail.

Every element of the watch has been designed with an almost obsessive precision. The 40mm diameter case combines satin-brushed titanium for lightness with polished stainless steel for strength and contrast. The elegant profile, a thickness of only 8.95mm, and characteristic polished grooves on the sides emphasize the architectural purity of the design.

The brand-new five-link integrated bracelet consists of 92 components, which are hand-faceted by master watchmakers after assembly. The contrast between brushed titanium and polished steel creates an impression of depth and movement, while the hidden butterfly clasp ensures a seamless transition between the case and the bracelet.

Inside the watch beats the automatic Sellita SW300-1 movement, used for the first time in the Louis Erard collection. This slim caliber (only 3.6mm) offers a power reserve of approximately 56 hours and is equipped with a black lacquered rotor bearing the brand's logo.

The dial, available in three designs, brings a play of textures, light, and colors. Rhodium-plated hands and indices are diamond-cut and feature blue SLN-C1 luminescence, ensuring excellent legibility. The whole is protected by a domed sapphire crystal with anti-reflective coating on both sides.

The Louis Erard 2340 is not a limited edition, but a core model of a new line – a tribute to sporty-elegant style from a brand that combines Swiss craftsmanship with modern design.

Louis Erard 2340 Mint

The fresh mint green lacquered dial with a rounded embossed pattern gives the model a playful character. The motif resembles capsules, which also appear in the brand's logo on the plate at 3 o'clock. The black minute scale and contrasting luminescent elements ensure excellent readability even in dim light.

The Louis Erard brand was founded in 1931 and experienced a significant revival in 2003, which initiated its successful journey. This flourishing culminated in the launch of the first Régulateur models in 2011. Louis Erard focuses on producing distinctive and attractive watches with excellent craftsmanship. To maintain accessible prices, it uses calibers from renowned Swiss companies Sellita and ETA. In addition, the brand is increasingly making its mark in the artistic sphere through innovative collaborations with leading designers and watchmakers.