Louis Erard 2340 Blue, Ref. 35123TA01.BMT12

The Louis Erard 2340 model represents a completely new chapter in the brand's development – the first watch with an integrated bracelet, combining sporty elegance with precise Swiss mechanics. The name 2340 refers to the postal code of Le Noirmont, Louis Erard's home, and symbolizes the new direction the brand is taking: connecting innovative design, quality materials, and attention to detail.

Every element of the watch has been designed with precision bordering on obsession. The 40mm case combines satin-brushed titanium for lightness with polished stainless steel for strength and contrast. The elegant profile, a thickness of just 8.95mm, and characteristic polished flutes on the sides underscore the architectural purity of the design.

The brand new five-piece integrated bracelet consists of 92 components, which are hand-faceted by master watchmakers after assembly. The contrast of brushed titanium and polished steel creates a sense of depth and movement, while the hidden butterfly clasp ensures a seamless transition between the case and the bracelet.

Inside the watch, the automatic Sellita SW300-1 movement works, used for the first time in the Louis Erard collection. This thin caliber (only 3.6mm) offers a power reserve of approximately 56 hours and is equipped with a black lacquered rotor featuring the brand logo.

The dial, available in three versions, offers a play of textures, light, and colors. The rhodium-plated hands and indices are diamond-cut and feature blue luminescent SLN-C1, guaranteeing excellent readability. The whole is protected by a convex sapphire crystal with anti-reflective coating on both sides.

The Louis Erard 2340 is not a limited edition, but a fundamental model of a new line – a tribute to the sporty-elegant style from a brand that combines Swiss craftsmanship with modern design.

Louis Erard 2340 Blue

The classic dark blue dial with linear embossing refers to the deep tones of the ocean and precise technical aesthetics. The combination of rhodium-plated hands, diamond-cut indices, and a subtle satin finish creates an impression of calm and strength – ideal for those seeking a versatile watch with a distinctive style.

The Louis Erard brand was founded in 1931 and experienced a significant revival in 2003, which marked the beginning of its successful journey. This blossoming culminated in the launch of the first Régulateur models in 2011. Louis Erard focuses on producing distinctive and attractive watches with excellent craftsmanship. To maintain accessible prices, it uses calibers from renowned Swiss companies Sellita and ETA. In addition, the brand is increasingly establishing itself in the artistic sphere through innovative collaborations with leading designers and watchmakers.