DUG – PURIST Stainless steel bracelet

DUG - Deutsche Uhrenmanufaktur Glashütte

DUG Deutsche Uhrenmanufaktur Glashütte is a young watch brand based in Glashütte, a town renowned for its long tradition of watchmaking. The brand focuses on producing mechanical watches with minimalist design and high-quality craftsmanship. Their models, such as the Purist Type 1 and Purist Type 2, reflect the clean lines and functionality typical of German design. DUG emphasizes precision and traditional craftsmanship.

Technical details:

Purist Model

The DUG Purist model line is the result of over two years of development, aiming to combine traditional Glashütte watchmaking craftsmanship with modern design and an accessible price point. The result is watches that are not only elegant but also durable and suitable for everyday wear.

The Purist is available in two variants: Type 1 with line indices and Type 2 with numerical indices. Both models offer a choice of three dial colors: onyx black, royal blue, and moon white. Additionally, an optional date indicator is available at the 6 o'clock position.

The 40 mm diameter stainless steel case consists of three parts, with polished and brushed finishes. The case is topped by a slightly domed sapphire crystal with double anti-reflective coating. With water resistance up to 100 meters (10 ATM) and shock protection, they are suitable for various activities, including swimming.

At the heart of the watch is the DUG 400 automatic movement, based on the Sellita SW 400 caliber, which is hand-assembled and decorated in Glashütte. The movement offers a 40-hour power reserve. The detailed finishing of the movement, including blued screws and perlage, is visible through the sapphire case back.

The dial is adorned with applied indices or numerals, which add depth and a sophisticated look. Swiss Super-LumiNova® luminous coating is used to ensure legibility in the dark.

The strap is available in genuine buffalo leather or as a stainless steel bracelet with micro-adjustment for fine-tuning. Both versions are equipped with a quick-release system for easy, tool-free replacement. This allows the watch to be adapted to various styles and occasions.

DUG Purist represents a fusion of traditional craftsmanship with modern elements, offering an authentic piece of Glashütte watchmaking art at an accessible price.

The Purist Type 1 model is characterized by its clean appearance with indices, optionally complemented by a date display at 6 o'clock.